Updates on UCU brand

Logo Reveal Video

We recently shared exciting news with you about our new look. Along with our refreshed brand, we’d like to introduce you to our new website! We will be launching the site later this month as we continue our brand roll out. Knowing that members rely on remote access for their accounts and finding resources on our website, now more than ever, we are eager to provide this updated site. You’ll notice many updates, although to keep it familiar, we’ve kept the online banking login in the same spot you are accustomed to.

With the new site, comes a new web address: ucumaine.com! Don’t worry though, the old web address www.ucumaine.com will still get you to us. We do suggest updating any saved bookmarks you may have to ucumaine.com going forward though.

Finding the right way to have members connect with UCU is important to us, and in this new website we’ve highlighted the many ways you can reach us, learn more about products or services, and all the benefits that come with being a UCU member.

Above is another sneak peek at what is to come as we continue the brand refresh.

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New look, same service

August 4, 2020

 

Dear Member,

For over 50 years, University Credit Union has served our member’s financial needs across Maine. Part of what makes us unique is our ability to transform to meet your evolving needs and the shifting digital landscape, all while honoring our rich history.

Our continual journey to provide best-in-class member experiences propels us forward in innovation, technology, infrastructure, and even our look.

It’s with respect for our past and our understanding of the future that we introduce to you our refreshed brand. There are many definitions of a brand, but for UCU, our brand is the promise we make that we’ll always work hard to help our members achieve their financial goals. With a nod to the strength and structure of our urban communities to the flow of natural resources across the rural countryside, UCU’s new appearance stands for modern banking that is locally sourced and personally delivered to you with the highest level of service. That is what UCU is about.

Throughout the remainder of 2020, you’ll begin to see our updated brand unfold across our digital and physical landscape. While our brand and logo may change, University Credit Union’s commitment to you will never waiver. UCU is here to advance your financial well-being in every stage of life.

Thank you for your membership,

University Credit Union