Core Values

"It is our desire and intent to live and display these values daily in the ways that we treat our members as well as each other."

Caring

• Be good listeners, sensitive to the needs of our members and our employees
• Understand the value that superior products and services bring to members, be innovative
• Treat all members and employees with great respect and dignity
• Be active and volunteer in community events, demonstrating UCU's spirit, dedication and role within our community
• Educate members in the areas of consumer information and management of personal and family finances
• Know our members by name and greet them cheerfully
• Be supportive and offer encouragement to members and employees

Quality

• Provide every member with timely, accurate and friendly service
• Respond to member requests, concerns or complaints in a prompt and courteous manner
• Create and foster an inclusive environment where all members and employees feel comfortable
• Recognize our members and employees for their achievements and sharing their joys and concerns
• Make sacrifices as necessary to benefit our members or to help a fellow employee

Professionalism

• Dress and conduct ourselves in an appropriate business manner
• Maintain a neat and orderly work environment
• Maintain our member records and financial information with the strictest of confidence
• Provide internal and external training opportunities for our employees
• Invest in the professional development of our employees and assist them towards achieving their goals

Honesty and Integrity

• Stand behind our products and our employees when they have made a commitment to a member
• Never mislead our members with incomplete, inaccurate or intentionally deceptive information
• Keep our commitments to employees and ensure follow-through
• Understand that every positive decision made and every positive action taken will lead to a better direction